WEBSITE AND WEBSTORE LAUNCH WITH ANIMATED MUSIC VIDEO FOR HARDY’S “HE WENT TO JARED” (FEAT. MORGAN WALLEN)
NASHVILLE, TENN. — What the hell is a HiXTAPE? The party was too much fun for it not to continue and the guest list to keep expanding, so – besides being a “superstar-packed album” (iHeartRadio) titled HiXTAPE, VOL. 1 that heavy-hitter HARDY dropped chock-full of head-turning collaborations last fall, HiXTAPE is now a countrified lifestyle brand introduced Friday (7/10) by Big Loud Records.
“I had the idea of doing an EP with features on it – over the course of a year, I had worked with so many artists and we’d had so much fun, that people jumped onboard,” HARDY explains. “That was kinda the plan all along – to build a ‘HiXTAPE’ mafia and invite everyone along for the joyride. In the future, I won’t be the only person to make a HiXTAPE. It feels like there’s room enough for a whole bunch of us to play here.”
Launching a HiXTAPE website and HiXSHOP webstore stocked with official HiXTAPE apparel, the lifestyle brand is dedicated to keeping the country crowd partying with an animated music video of HARDY’s “He Went to Jared” featuring Morgan Wallen – as featured on The New York Times’ The Playlist for the duo being “rapscallion-like, and shaggy at the edges” – on-tap for viewing. Penned by Michael Hardy, Chase McGill, and Morgan Wallen, the “white-collar/blue-collar romantic square-off” (The New York Times) has become a fan-favorite from HiXTAPE, VOL. 1– which currently has surpassed 2.2 MILLION monthly listeners and over 8.9 MILLION monthly streams on Spotify.
WATCH THE ANIMATED MUSIC VIDEO FOR “HE WENT TO JARED” (HARDY FEAT. MORGAN WALLEN) HERE
HiXTAPE is a big, loud state of mind, straight outta Nashville, but wide open to everybody anywhere, who loves some real Country and just a real good time. HiXTAPE is not just a cool brand bringing you some very cool music – it’s a way of life for those who really like to live.
Mississippi-native and “HiXTAPE OG,” HARDY, will be boots-on-the-ground with the lifestyle brand as it expands to new music and beyond. Creating a HiXTAPE-themed digital world – aka HiXVILLE – centered around backroad bangers from good ol’ country boys and girls, fans can subscribe at hixtape.com for exclusive content and merch discounts. The down-home platform cracks open specialty pages too like HiXNEWS (serving up the latest HiXTAPE news) and HiX-TORY (prepare to get schooled), while the HiXTAPE social media accounts let users brush-up on #HiXOLOGY and #HiXTIONARY lessons.